你知道吗在烟台旅游时最好的住宿选择是什么呢是不是应该参考一下中档酒店品牌的发展报告来找到最佳答案比如
你知道吗?在撰写烟台旅游住宿攻略时,选择哪个品牌的中档酒店是最好的问题?是不是应该参考一下新鲜出炉的中档酒店品牌发展报告来找到最佳答案?比如说,维也纳作为中端酒店的榜首,你觉得它能否为你的烟台之旅提供最适合的居住体验呢?
2016年3月,根据迈点旅游研究院对有限服务中档酒店品牌品牌指数不完全统计,本月有限服务中档酒店品牌风云榜TOP10依次是维也纳、全季、书香世家、智选假日、和颐、美豪、君亭、锦江都城、星程、山水时尚。中国住宿业酒店品牌发展报告是由迈点旅游研究院独家发布的,根据迈点品牌指数MBI数据统计撰写而成的分析报告。迈点品牌指数MBI主要从搜索指数、舆情指数、三运营指数和媒体索引四个维度分析品牌在互联网和移动互联网上的影响力。
一、三月有限服务中档酒店行业发展动态
铂涛集团旗下希岸酒店品牌,在2016年3月正式对外宣布,今年将携带两大新产品与公众见面——只针对女性的女性专属会员制高端产品Xana Deluxe,以及针对年轻却追求时尚品位的大众推出的“轻中端精品酒店”XanaLite希岸 ·轻雅。
3月7日,据全国中小企业股份转让系统公告显示,浙江君亭酒店管理股份有限公司已在全国股转系统挂牌公开转让,这也意味着君亭 hotels正式挂牌新三板。
2016年3月25日,希尔顿全球宣布最新希尔顿欢朋 hotel 和中国欢朋 brands旗舰hotel ——广州珠江新城希尔顿欢朋 hotel 正式开业。Hotel 设有223间客房,加入全球有2100 多家hotel 的欢朋组合。
二、三月有限服务中档hotel 品牌影响力分析
(一) 有限service 中end hotel 品牌wind cloud TOP20 (二) 有限service 中end hotel 品细化excellence TOP10
三month search index TOP10
三month media index TOP10
Three month public opinion index TOP10
4.Fourth month operation excellence index TOP10
(三) brand variation summary
Limited service mid-range hotels' brand fluctuation top5
综合来说,对比上一个month,本month50 house limited service mid-range hotels' brand excellence has increased, decreased by19 houses; among the top five of the ring increase in excellence, and a commercial with an increase of77.85% to rank first; Hilton's Welcome Hotel and Like Home ranked second and third respectively with increases of48.24%and39.40%; The fourth and fifth places were occupied by Source Inn and Urban Garden, with increases of34.33%and31.36%.
From the perspective of brand excellence ring decline, Three Bais decline was most significant at12%. Seek You ranked second with a decline rate of9%. Ranking third to fifth were Book House, Jia De Coffee Shop, and Bai Gao Hotel, declining by6%,5%,and4%.
2.Limited service mid-range hotels' ranking change top5
From the perspective of brand ranking changes during this period there are23 rankings upward movements while41 rankings downward movements or no change.
Specifically speaking, there are23 names that rose in ranks during this time period includingAnda Business Hotelwhich had its name riseby41 positions followed closelybyHilton Welcome Hotelwith26 position rises.The Source Inn,Like Home,andRui Selectranked third through fifth place respectively rising22 positions16 positionsand11positions.
In contrast therewere21 position drops forThree Baisfollowed closelyby16 position dropsforSeek You.Jia De Coffee ShopandJing Tong101had11position dropsrespectivelywhilePrecise Guidehad9position drops.
Note: The complete list for March's limited-service middle-tier hotelbrandindexis attached below